Over the forecast period, colour cosmetics is set to maintain slow retail volume growth and slightly higher current value growth in the US. Premium colour cosmetics is set to see a higher current value CAGR than mass colour cosmetics, although the gap in growth is projected to narrow.
Despite the expectation of more value-oriented and cautious beauty consumers, premium and luxury players are eyeing opportunities for growth in the forecast period. The mid-single-digit current value growth in premium sets/kits in 2023, versus a near flat performance for its mass counterpart, highlights consumers’ appreciation of premium brands, especially at more affordable prices.
Historically, the growth of skin care and colour cosmetics has been quite cyclical, but the healthy performance seen by both categories in 2023 suggests a more blurred future. Recent years saw an influx of new product developments that blur the line between skin care and colour cosmetics, such as Charlotte Tilbury’s Hyaluronic Happikiss Lipstick Balm, or Hourglass’s Phantom Volumizing Glossy Lip Balm, which marry the treatment of lip care with the appearance of colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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