Most processed fruit and vegetable categories are expected to record growth over the forecast period, although this is likely to be slower than that registered in the review period when stockpiling and more home cooking during the pandemic supported growth. Instead, convenience will be the primary driver for the category’s further development, especially as consumers’ lives get busier and more active.
Private label products are expected to gain further ground in 2024 as current retail unit prices continue their upward trajectory and the economic climate remains precarious. Value for money will become the focus for a growing number of local consumers, and standard brands are expected to try to retain their volume sales through price promotions and discounts, while private label ranges will compete effectively in current value share terms.
E-commerce is also set to benefit from reduced household spending power, as having bulky, heavy products delivered straight to the doorstep is a key advantage. Improvements in the quality of service, such as premium same-day delivery services, are also expected to act as a catalyst for online sales.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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