Consumers are increasingly keen to live a healthy life and a balanced diet is a key component of this, with fruit playing a big role. Although it is only a small category in Greece, frozen fruit is expected to witness robust volume and constant value growth as consumer’s focus on nutrition gains pace.
Shelf-stable tomatoes have witnessed sales volume decline in recent years, due to changes in modern lifestyles. Greek consumers now prefer more convenient solutions, such as packaged sauces, to the traditional shelf-stable tomatoes, with the latter also losing appeal due to rising prices.
Leading player Barba Stathis is launching premium frozen fries, which claims to offer consumers a superior quality and taste to regular options. The premium status is linked to the composition of the soil in which the potatoes are grown, the climatic conditions and the cultivation methods used by producers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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