Despite Taiwanese consumers’ high concern over the quality of food, they welcome advanced freezing technology to better retain the taste and health attributes of frozen processed fruit and vegetables. Therefore, the demand for frozen processed fruit and vegetables is set to gain momentum in the forecast period, to see slightly faster retail and foodservice volume growth than shelf stable fruit and vegetables.
The leading players have not invested strongly in marketing their brands and products, especially on social media. Most companies continue to rely on a shelf presence in key retail channels to create awareness and stimulate purchases.
Frozen processed fruit and vegetables used to be more commonly seen in Costco and on fresh grocery e-commerce platforms, as the main target audiences for such products are younger consumers and consumers more familiar with Western cuisine. However, frozen processed vegetables players are also offering more variety in terms of product selection in different retail channels, including supermarkets and convenience stores, as these products become more commonly used by more consumers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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