Over the forecast period, processed fruit and vegetables is expected to see slow growth in volume terms, largely due to the sluggish recovery of the frozen vegetables category. Many locals are trying to use more fresh vegetables, as they do not trust the frozen vegetables category.
When the Sunfrost recall took place due to animal parts being found in the brand’s products, locals lost trust in the brand. This contributed to a significant shift towards private label frozen products.
Frozen fruit and vegetables will see demand continue to be supported by health and convenience trends, with frozen fruit, in particular, being used for smoothies and shakes. There will be continued innovation on the lines of the Israeli smoothie brand, Shake It, which offers fruit mixes for each day of the week, along with festive mixes.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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