The search for greater affordability by South Africans is unlikely to change over the early part of the forecast period, as consumers are expected to remain price-sensitive with elevated inflation impacting the cost of living. Therefore, they are likely to continue relying on promotions and discounted products to ensure affordability, while also switching to private label for more affordable options.
Tough economic conditions have forced many consumers to cook at home, since this is more affordable than buying ready meals or takeaway options. Since the pandemic, South Africans have rediscovered the convenience of leftovers which become lunch for the following day.
Over the review period, private label Pick ‘n Pay launched its Fresh Creations promotional platform, available in upmarket Pick ‘n Pay stores. This platform links private label fresh food offerings such as meat and vegetables with staple foods such as pasta, and cooking ingredients.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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