Consumption of frozen processed potatoes decreased in 2022 and 2023, mainly due to price increases, but also for health reasons. Frozen potatoes are often considered less healthy than fresh potatoes, due to the addition of preservatives and high levels of saturated fat.
Shelf stable beans are expected to remain popular over the forecast period, for the reasons discussed in current trends. Beans and lentils have increasingly become a part of the diet of Italian consumers, who enjoy such products for their protein value and versatility, in addition to suiting vegan, vegetarian, and flexitarian diets and meeting sustainability trends.
Shelf stable fruit faces strong competition from fresh fruit, which is considered tastier and more beneficial to health, as it contains a greater number of nutrients and antioxidants than processed variants. In addition to this, the accessibility and abundance of fresh fruit in the Italian market can reduce the need to purchase processed fruit, thanks to the presence of local markets, supermarkets, and well-stocked grocery stores which offer a wide range of fresh seasonal fruit.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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