Over the forecast period, category growth will align with domestic economic recovery. In particular, as the exchange rate stabilises, so too will average unit prices, while an increase in purchasing power will enable many more local consumers to include non-essential foodstuffs in their diets once more.
In the years ahead, busy urban local consumers will value convenience and minimal food preparation time, and processed fruit and vegetables will therefore have growing appeal. Demand is also likely to be driven by the growth of modern retail channels, such as supermarkets and hypermarkets, where niche products, such as shelf stable fruit and shelf stable tomatoes, are more likely to be available at affordable prices.
Looking ahead, overall category growth will be driven mainly by processed vegetables – that is, shelf stable and frozen processed vegetables. A move towards healthy eating in Nigeria will lead to increased demand, particularly when these products are available in convenient formats.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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