The competitive landscape with continue to be led by imported brands. However, over the forecast period, local players will gain value share, as there will be increased investment in processing facilities in Tunisia, as the industry looks to reduce its reliance on imports.
Frozen processed vegetables is expected to register healthy volume growth over the forecast period. Consumers perceive frozen to be healthier than shelf stable, as generally no preservative are added.
Over the forecast period, retail volume sales growth will be supported by the expansion of modern grocery retailers such as supermarkets, discounters and hypermarkets. The increasing number of supermarkets and hypermarkets will enable brands to reach a wider consumer base and offer higher priced products, particularly for frozen formats.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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