For many consumers, weight management is set to remain an integral part of their journey towards improved health and wellbeing. According to the WHO over three million adults in Austria are overweight or obese.
The continuously growing selection of meal replacement products including new formats and more appealing flavours is set to provide more potential for future growth, with the category having struggled during the review period. Nevertheless, competition from food alternatives such as actual diet meals (eg Weight Watchers meals, low calorie products from sports nutrition manufacturers etc) are expected to still limit overall sales.
Considering the high level of popularity of weight loss programmes, it is to be expected that current category leader Herbalife will continue to be successful over the forecast period. The company provides customisable offers and services including dietary suggestions, workout plans and coaching in addition to its continuously growing selection of products that appeal to its wide and continuously growing customer base.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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