Perceptions that weight management and wellbeing products are artificial and ineffective will be difficult to overcome, and, as such, the category is expected to see a continued decline in volume terms over the forecast period. Norwegian consumers will continue to focus on sustainable, holistic and preventive approaches to health and wellness, such as following a healthy diet and exercising regularly.
Slimming teas is often not considered part of weight management by Norwegian consumers and while it is a very niche category it has shown some promising signs. For instance, most slimming teas are perceived as being good for digestion, while some are seen as helping with cholesterol and blood circulation, with the slimming or weight reduction aspect only accounting for a part of their demand.
Direct sellers and grocery stores are expected to continue to see a declining share of weight management and wellbeing sales over the forecast period, with the former channel being viewed with a great deal of scepticism and being considered inconvenient, and the latter allocating an increasingly limited amount of space to such products. As a result, the e-commerce channel is set to see its share increase notably in the weight management and wellbeing category in the forecast period, benefitting from a wider assortment, including more premium-positioned products that put an emphasis on exclusive packaging and natural and plant-based ingredients.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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