There are growing concerns about the high rate of obesity in New Zealand, with the country having one of the highest obesity rates amongst adults within OECD countries. Obesity is associated with numerous health complications, including diabetes and heart disease, which place considerable strain on the healthcare system.
In the forecast period, products in weight management and wellbeing are anticipated to encounter fierce competition from competing products from outside the category. Specifically, sports nutrition products such as protein/energy bars and sports protein powder are forecast to experience consistent growth, as an increasing number of consumers turn to these products to assist them in reaching their weight loss objectives.
Over the forecast period, supplement nutrition drinks is predicted to be the only category within weight management and wellbeing to see a positive performance in retail volume terms. This is because these products have not been tainted with the same negative “crash diet” perceptions as other offerings within weight management and wellbeing.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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