Overall value sales (at constant 2024 prices) of weight management and wellbeing are predicted to marginally improve over the forecast period, although demand for several of these products (meal replacement, weight loss supplements) is likely to remain below pre-pandemic levels by 2029 as consumers adopt different strategies to support their health and weight goals. On the other hand, supplement nutrition drinks is likely to remain a small category.
Despite challenges such as unhealthy eating habits, increased dining out, stress, a sedentary lifestyle, and high obesity rates, consumers in Saudi Arabia are making efforts to prioritise their health and wellness. This shift is supported by government initiatives, including health awareness campaigns, taxes on sugar-loaded products, encouragement of exercise, and promotion of healthier lifestyles.
Although pharmacies is set to remain as the leading distribution channel for weight management and wellbeing in Saudi Arabia over the forecast period, e-commerce is also predicted to gain greater penetration of the category. Local consumers increasingly appreciate the extensive variety of products at different prices to be found via online platforms.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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