As younger generations of consumers are more interested in products that help them to stay fit and healthy, instead of purely losing weight, there is likely to be limited growth potential for products positioned for slimming. Retail volume sales of weight loss supplements and supplement nutrition drinks are projected to decline over the forecast period, although meal replacement offers a brighter spot.
Given the limited growth potential of weight loss supplements, companies are starting to reposition their products from weight loss supplements to general weight management and wellbeing. Instead of putting the emphasis on weight loss, there is a shift in marketing towards wellbeing and balanced nutrition.
Generation Z is increasingly relying on social media for nutrition/diet information and trends. Amidst the popularity of keto or paleo diets or intermittent fasting, there is low interest in weight management and wellbeing products.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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