Supplement nutrition drinks represents a category with good opportunities for development in the near future. Italy boasts one of the fastest population ageing rates amongst developed countries and it is estimated that in 2040 the proportion of over-65s will reach 33% of the total population.
Weight management and wellbeing faces an uncertain future with value expected to remain below 2019 levels in terms of both constant 2024 prices and current prices. On the one hand, growing rates of overweight and obesity in Italy should help to sustain some demand for these products.
In the forecast period, weight management and wellbeing products will face increasing competition from two fast-growing categories: sports nutrition products and protein-enriched foods. Indeed, the spread of sport and conscious eating is leading to an increase in demand for products that help improve sports performance and support muscle mass.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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