Weight management and wellbeing is a relatively niche category and its growth prospects look limited with most consumers having more immediate priorities, especially given the challenging economic environment. Added to this, growing scepticism as to the efficacy of weight loss supplements, and some other weight management and wellbeing products, is also likely to hinder the category’s development.
The influx of grey imports of weight management and wellbeing products into Azerbaijan is projected to decrease over the forecast period. The government has been taking steps to prevent grey imports of consumer health products from the entering the market and as a result this is expected to lead to an improvement in the quality of the weight management and wellbeing that are available.
The development of social networks in the country is expected to have a positive impact on weight management and wellbeing with these platforms helping to raise awareness of these products. Advertising campaigns through social media platforms have also intensified, with the range of products expanding while a number of companies are also offering delivery services, which is also an additional advantage.
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Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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