The trend towards preventative healthcare is gaining traction, as consumers increasingly seek weight management products that promote wellness and prevent obesity-related diseases. This shift enhances the demand for items like meal replacement shakes and supplements fortified with probiotics.
Despite the overall favourable outlook for weight management and wellbeing, the category remains relatively niche, primarily appealing to affluent female consumers in urban areas. Growth potential may be limited as many individuals continue to favour natural weight loss methods - such as regular exercise and balanced diets - which are widely regarded as healthier options recommended by healthcare professionals.
E-commerce is set to see continued growth in the distribution of weight management and wellbeing products over the forecast period. The channel's penetration in this sector is already relatively high, and it will keep on benefitting from the changes brought about by COVID-19.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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