When looking for methods to lose weight, Turkish people are increasingly doing their own online research. Consequently, having an online and social media presence will become an increasingly important tool for players to have over the forecast period.
Popular dieting methods in Turkey include intermittent fasting, high-protein diets and the keto diet. Weight management and wellbeing brands should position their products as complementary to the latest popular diets in order to align themselves with the latest weight loss trends.
We expect to see increasing use of apps to help manage weight loss efforts over the forecast period and provide consumers with crucial information in real-time. Therefore, maintaining an online presence is becoming increasingly important for marketing weight management and wellbeing products, providing a solid opportunity for consumers to engage with, and gain support from others across their weight loss journey.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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