Weight management and wellbeing products are expected to see minimal growth in Malaysia in constant value terms (2024 prices) over the forecast period. One key reason behind this trend is the high cost of living, which is forcing consumers to prioritise essential expenses over non-essential products like weight loss supplements and meal replacement offerings.
The share of distribution captured by international direct sellers is projected to remain strong over the forecast period, particularly with regard to meal replacements and weight loss supplements. Leading players such as Nu Skin, Amway, Herbalife, and Shaklee will continue to drive growth through rapid new product introductions, including expanding their portfolios with new flavours.
Nestlé Health Science is anticipated to play a significant role in the market over the forecast period. The company has introduced a series of new supplement nutrition drinks, including Resource Fruit Apple, Impact Oral Tropical, and Novasource Renal, as well as relaunching a range of Optifast meal replacement products.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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