The market for weight management and wellbeing in Nigeria is expected to expand in constant value (2024 prices) terms over the forecast period, driven by a young population increasingly focused on maintaining a slim and healthy physique. Middle and upper-class consumers are becoming more aware of the health risks associated with being overweight, which will further stimulate demand for these products.
Weight loss supplements and meal replacements are projected to be the top performers in weight management and wellbeing market over the forecast period. Weight loss supplements will continue to grow from a low base, driven by a rising demand products that support overall health and wellness.
In the early part of the forecast period, unit prices are expected to remain high due to rising exchange rates, while inflationary conditions will continue to constrain disposable incomes and consumer spending power. However, companies have opportunities to mitigate these challenges by increasing their marketing efforts targeted at upper-income consumers.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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