Weight management and wellbeing is seen to have high potential in Ukraine in terms of per capita consumption. However, comparatively low consumer incomes and Russia’s ongoing war in the country will likely complicate the situation, at least at the beginning of the forecast period.
Meal replacement is expected to benefit from an increased consumer focus on achieving a balanced nutrition as well as a time saving solution to cooking regular meals. It is also expected that the assortment of such products will expand leading to increased price competition and thus to more affordably priced products which could make the category accessible to a wider audience.
Direct selling is expected to continue playing a key role in the future growth prospects of weight management and wellbeing. However, as more brands and companies are expected to enter the Ukrainian market it is expected that e-commerce will take on a more prominent role with it having the potential to offer more competitive prices alongside the convenience of home delivery.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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