The electric air fresheners category is set to decline over the forecast period. One of the main constraints on the category's development is its relatively high price, mostly related to the initial necessary spending in order to buy the device.
The car air fresheners category is expected to post poor results over the forecast period. Behind this negative outlook is the fact that people in big cities are increasingly avoiding the use of cars to travel short and middling distances.
People's eagerness to disinfect declined in 2022 and 2023. At the same time, some brands that entered the aerosol disinfectants segment during the peak years of the COVID-19 crisis have exited the market.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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