Air care is expected to see a return to positive volume growth in the forecast period, although pressures on consumers' budgets are expected to continue in the short term. The best performers will be liquid air fresheners, which will enjoy strong growth compared to the review period, aided by private label which is expected to continue its rapid development.
SC Johnson & Son Colombiana SA will continue to lead the category, due to its wide distribution in the country and variety of formats that suit different consumer preferences and budgets. Following its strong progress over the review period, private label will continue to see accelerated growth, due to its low prices and the expected roll out of new discounter outlets across the country, which should draw in more shoppers.
Candle air care is not expected to recover in the upcoming period. Such products face competition from other air care products, as well as handcrafted candles that are sold via informal channels.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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