Cost-of-living pressures are set to continue to shape the demand in air care in the short term, at least. The ongoing weakness of the economic climate, and by extension cost-of-living pressures, will dampen the growth opportunities for air care.
Air care demand is set to continue to be inhibited by the increasing preference for fragrance-free homes and concerns about the environmental and health effects of these products. These factors have been eroding the appeal of air care products for many years.
Poor retail volume growth prospects are expected to drive some air care manufacturers to focus on increasing retail value sales via the development of premium products with more sophisticated functions and benefits. Candle and liquid air fresheners offer the best potential for premiumisation.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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