The strong value sales growth observed in 2022 and 2023, fuelled by post-pandemic inflation and disruptions in supply chains, is expected to ease over the forecast period. The international and domestic supply chains, previously severely disrupted, are anticipated to show signs of stabilisation.
Sustainability has become a prominent trend within home care, mirroring the rise of green brands and eco-friendly practices. In air care, this is manifesting through the use of natural fragrances and responsibly sourced ingredients.
Premiumisation trends dominated consumer preferences in air care during the pandemic years, benefiting candle air fresheners due to their luxurious appeal. However, as New Zealand grappled with high inflation levels and consumers faced increased cost-of-living pressures, the category experienced a decline in volume sales.
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Understand the latest market trends and future growth opportunities for the Air Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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