Air care is set to maintain retail volume and current value growth throughout the forecast period, with growth across all categories. An increasing move is expected towards products that are natural, organic, and sustainable, especially amongst parents with young children.
Consumers are increasingly keen to purchase air care products which enhance the design of their home, since these are often on display. For instance, Laundrin’s liquid air freshener is positioned as premium brand that eliminates odours and promotes relaxation, but can also be used as a display piece on a countertop or table due to its appealing design.
Electric wellness diffusers, which use organic, plant-based essential oils, have a high rate of adoption amongst affluent young adults. They are also multifunctional, as they help the user sleep better, have the ability to repel insects, and offer healing, relaxation, and wellness.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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