Air Care in Bulgaria

February 2024
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Air Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Air Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Air Care in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Air Care in Bulgaria?
  • Which are the leading brands in Air Care in Bulgaria?
  • How are products distributed in Air Care in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Air Care in Bulgaria - Category analysis

KEY DATA FINDINGS

While a focus on essential spending limits growth, home air care performs well
Players focus on natural ingredients to align with consumers' rising demands
Dynamic growth for e-commerce continues to support sales of air care
Products that align with home care trends drive growth across the forecast period
The use of natural ingredients is set to rise as reeds and sachets grow in popularity
International players retain the lead, focusing on natural innovations at affordable prices
Table 1 Sales of Air Care by Category: Value 2018-2023
Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 4 NBO Company Shares of Air Care: % Value 2019-2023
Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

Home Care in Bulgaria - Industry Overview

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 8 Households 2018-2023
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Air Care

  • Candle Air Fresheners
  • Car Air Fresheners
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Liquid Air Fresheners
  • Spray/Aerosol Air Fresheners
    • Carpet Fresheners
    • Odour Neutralisers
    • Refrigerator Fresheners
    • Waste Bin Fresheners
    • Other Other Air Care

Air Care

This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Air Care research and analysis database.

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