Retail volume and current value sales of air care products are expected to continue to rise in India in the forecast period, due to factors such as the growing health and wellness trend, urbanisation, and premiumisation. Consumers’ desire to create a pleasant and relaxing home environment, through products such as scented candles, diffusers, and aerosol air fresheners, is steadily growing in India, as more people want to create a stress-free environment at home.
Similar to other home care categories, in air care there has been a considerable shift in consumer demand towards products with sustainable and organic claims. Consumers are becoming increasingly attentive to the formulations of and ingredients in the home care products that they use regularly, including air care products.
While small local grocers is expected to remain the leading distribution channel for air care in India over the forecast period, sales through retail e-commerce are expected to continue to witness strong growth. This is in part due to consumers becoming increasingly confident shopping online.
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Understand the latest market trends and future growth opportunities for the Air Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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