The number of households in Egypt is set to continue increasing steadily over the forecast period, and there is a desire to improve the ambience of homes. The urbanisation trend and crowded cities will accentuate the need to use air care.
Consumers' concerns over the safety aspects of air care and chemical-based scents are growing, which highlights the need for natural air fresheners. However, given the financial uncertainty that most households are experiencing, the estimated price tag for these natural items is only expected to be appropriate for a niche proportion of the local market.
Many local consumers retain various concerns about spray/aerosol air fresheners, ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose the format over other more innovative ones.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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