All subcategories withing air care are set to see continued declining volume sales throughout the forecast period, with the exception of liquid air fresheners which will see growth turn positive in 2025. However, air care does still hold opportunity for development.
Across air care, lavender remains one of the most widely available fragrances, alongside vanilla and floral bouquets. However, while these fragrances are popular across various living environments, consumers are placing a greater emphasis on mental wellbeing and meditation, with the result that there will be a growing demand for calming, restorative scents, such as sandalwood, musk and white tea.
During the pandemic, a greater number of Italian consumers started making their purchases online on a regular basis. Air care is uniquely positioned for growth in this channel, given that the products are not bulky or fragile, thus making them easy to be shipped.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!