With the awakening of consumer personal consciousness, consumers are increasingly seeking unique and personalised fragrance products, and niche fragrances to meet the self-indulgence mentality and the desire for a personalised living environment. Numerous domestic fragrance brands, such as To Summer, Scent Library and Scentooze, have gained increasing consumer recognition in the market in recent years, reflecting the growing popularity of Chinese fragrance products.
Light vehicle sales are forecast to grow over the coming years, thus there could be a growing market for accessories and customisation, including personalised air fresheners. Some car manufacturers may even integrate air purification or fragrance systems directly into the vehicle design.
Traditional Chinese incense formats, such as stick incense and coil incense, have gained popularity among many consumers. Scents like aloeswood, agarwood and pine-cypress wood, which carry cultural significance in China, are highly sought after, due to their more neutral aroma.
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Understand the latest market trends and future growth opportunities for the Air Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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