Air care in Australia is expected to see limited growth in retail volume demand in the forecast period, primarily influenced by increased mobility outside of the home. As people spend less time indoors and engage in more outdoor activities to improve their mood, the demand for air care products is anticipated to decrease.
It is expected that the popularity of electric air fresheners will grow via both retail e-commerce and supermarkets over the second half of the forecast period. Electric air fresheners appeal to consumers due to a combination of factors, including convenience, versatility, and the desire for a more modern and automated approach to air care.
Products with health and wellness claims are expected to see increasing demand in air care. There is growing awareness amongst consumers of the importance of air quality and scent for overall wellbeing and relaxation.
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Understand the latest market trends and future growth opportunities for the Air Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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