The outlook is more positive for air care in Saudi Arabia over the forecast period, with steady retail volume growth set to result in a full recovery to pre-pandemic levels. The ongoing return of inbound tourism and expatriates to the Kingdom should provide a significant boost to the local economy, which in turn, should benefit sales of air care, with these products still viewed as a luxury by many domestic households.
Traditional products such as incense sticks and candle air fresheners are expected to gain further popularity in Saudi Arabia over the forecast period. These products are particularly popular as they are perceived as more natural and, according to local lore, the burning of incense sticks in the home is believed to remove germs and negative energies, a particularly relevant association post-pandemic.
Due to the limited presence of local brands and private label in air care, global brands, including Glade, Air wick, and Ambi-Pur, among many others, are likely to retain their dominance in the category. Nevertheless, an increasing number of local brands might make greater efforts to penetrate air care through new product launches and marketing, wider shelf space and competitive pricing.
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Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
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