The forecast period will see more air care products carrying claims that make them suitable for specific times and specific spaces within the home. Players like Bolsius will be diversifying their product lines to include items especially designed for morning energy, relaxation in the evening or focused work during the day.
Most consumers decide which air care brand to purchase when they are in the store. As such, having a prominent and attractive shelf presence is crucial, meaning that retailers will increasingly offer in-store demonstrations and scent samples.
Private label growth within air care is driven mainly by price rather than by product innovation. With products popular in more “traditional” settings, such as bathrooms and cars, private label will remain the cheapest available option and sought out by consumers most interested in fresher air for budget-friendly prices.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!