The growing urban population of young, employed adults seeking affordability in air care and a variety of brands with pleasant fragrances for their homes, offices and cars will drive the growth of air care over the forecast period. New generic brands will launch across the coming years, taking market share, particularly in car air fresheners, which has seen major brands declining over the review period.
The local brands will compete strongly against international players across the forecast period, aiming for market share. Domestic players, such as Swiss from Stova Industries Ltd and GBC brands from GBC Murphy Ltd will continue to increase products with so many variants at affordable prices, as well as targeting small local stores with a high volume of consumers seeking affordability.
Consumer awareness of air care in Nigeria remains limited; other than aerosol/spray and gel products, most consumers have limited exposure to other formats. However, as urbanisation rates continue to rise, modern grocery retailers are set to capture a larger volume share over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Air Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Care
This is the aggregation of spray/aerosol air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, candles, car air fresheners and other air care.
See All of Our DefinitionsThis report originates from Passport, our Air Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!