The declining birth rate in Australia will continue to present long-term challenges for baby food, and economic uncertainty is expected to exacerbate these difficulties. With rising costs for essentials such as rent and mortgages, the combined effect of a shrinking birth rate and economic instability could lead to decreasing domestic demand for baby food.
Cross-border trading, commonly known as daigou trade, was traditionally a profitable market segment, driven by the substantial presence of international students in Australia acting as personal traders and the preference of Chinese consumers for English-label milk formula. However, this channel experienced significant disruption during the pandemic lockdowns.
Milk formula in Australia is witnessing a surge in demand for alternatives to traditional cow’s milk-based products, driven by consumers seeking enhanced health benefits and improved digestibility. This growing trend includes a diverse range of options such as goat milk, plant-based formula, and those fortified with probiotics and prebiotics.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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