Baby food, as a product area, is expected to sustain its volume growth in the near future, primarily driven by the busy lifestyles of parents who have limited time to prepare home-made meals. As confidence in the quality of baby food continues to strengthen, parents are likely to invest more in these products, particularly in convenient, on-the-go options such as small pouches.
The persistent high cost of living is anticipated to continue putting pressure on disposable incomes in the coming period. As the prices of baby food products continue to rise, consumers are expected to seek out more affordable options, leading to an increase in promotional activities and price discounts within this category.
While the baby food market in 2023 and the early part of 2024 saw few major innovations, the forecast period is expected to bring a wave of new developments. Leading producers are likely to concentrate on enhancing the safety and quality of baby food through improved packaging solutions.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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