Volume sales of baby food will continue to decline over the forecast period, as the birth rate continues to fall. In addition, a significant number women of child-bearing age are migrating and this will further reduce the consumer base.
The constant focus on innovation will enable key brands to sustain the attention of consumers and add value at a time when there are increasingly limited prospects for brands to generate growth in volume sales due to the limitations imposed by unfavourable demographic trends. In particular, prepared baby food will continue to see regular product launches.
Parents will be increasingly conscious of what they are feeding their babies. While the convenience associated with baby food will continue to be appreciated, parents will be more and more discerning and will increasingly look for claims such as organic, no added sugar, free from preservatives, artificial colourings and flavourings.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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