Parents will be increasingly conscious of what they are feeding their babies. While the convenience associated with package baby food will continue to be appreciated, parents will becomes more discerning and will increasingly look for claims such as organic, no added sugar, free from preservatives, artificial colourings and flavourings.
Consumers will continue to be price sensitive and will continue to look out for promotions. As such, multipacks will continue to be popular, as consumers look for savings.
In Guatemala, consumers are more inclined to purchase baby food from supermarkets and hypermarkets than any other retail channel. These two retail channels will continue to dominate baby food as supermarkets and hypermarkets tend to offer a much wider variety of products and brands in all segments of baby food than for instance smaller local grocers.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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