Although cost and health concerns are behind efforts to minimise dependency on milk formula, Nido is expected to remain a key driver of stability in growing-up milk formula. Its leading opponent, PediaSure, is set to remain at the top of the ranking in growing-up milk formula.
While baby food has been experiencing premiumisation as parents increasingly seek quality, functional ingredients, equal momentum has not been seen in terms of a demographic shift towards higher income tiers. That is to say, although more families are choosing not to have children due to economic reasons, growth in parenthood at higher incomes has not increased strongly enough to spur noticeable category growth.
The coming year will bring increased legislative uncertainty, further contributing to the erosion of trust amongst families in baby food. While early in 2023 the FDA issued draft guidance on lead in foods for children and babies, there was no enforceable action tied to these limits, other than voluntary recalls.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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