Baby food will register a slight fall in constant value sales, as well as a fall in volume sales. A declining birth rate will dampen volume sales.
Consumers will increasingly look for transparency, sustainability and a commitment to social responsibility from baby food manufacturers. In terms of sustainable practices, consumers will look for organic ingredients, as well as support of programmes such as Fair Trade that benefit small farmers.
Breastfeeding rates are high in Croatia and government programmes highlight the numerous advantages of breastfeeding, such as optimal nutrition, immune support, and bonding between mother and child. Manufacturers will look to replicate breastmilk as much as possible and will invest in research and development to create formulas that closely mimic the composition of breastmilk.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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