The projected continuous drop in the birth rate is predicted to exacerbate the decrease in the demand for dried baby food, prepared baby food, “other” baby food and milk formula over the forecast period. Parents are anticipated to have smaller families with only one or two children due to the high pressure on disposable incomes for daily expenditure, aggravated by rising prices.
Powder standard and follow-on milk formulas are struggling to win over consumers as many mothers prefer to breastfeed 0-12-month-olds. They see breast milk as the best milk for babies, supported by ongoing government education and awareness campaigns to encourage breastfeeding.
Existing players are set to compete intensively in the premium segment. Players like Mead Johnson Nutrition and Dutch Lady Milk Industries are predicted to boost their premium ranges, Enfagrow A+ and Friso Gold, respectively, through revamps in terms of look, reformulation (eg fortification) and marketing campaigns (the offer of free gifts like bowls, towels, bottles with purchases).
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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