Falling inflation rates, combined with greater regulatory scrutiny by the Competition and Markets Authority (CMA), are expected to create a more competitive pricing environment. This regulatory intervention was sparked by significant price hikes in milk formula, particularly between 2021 and 2023.
One driving trend is the shift towards more sustainable packaging, with the share of "can be recycled" labels increasing from 8% in 2022 to 9.2% in 2023 according to Euromonitor International’s Product Claims and Positioning report on baby food in the UK, reflecting a broader consumer preference for eco-friendly products.
The forecast period is expected to see a continuing shift towards specialised products designed to meet the unique nutritional needs of infants, creating further growth opportunities. A key trend in baby food is the rising demand for special baby milk formula tailored for infants with specific dietary requirements, such as lactose intolerance, allergies, or other health conditions.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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