The Moroccan baby food market is projected to experience flat performance in retail volume terms throughout the forecast period, with milk formula playing a key role in this trend. According to Euromonitor, the country's birth rate is anticipated to decline steadily, reaching 15.
The Moroccan baby food market is heavily reliant on imports, rendering it particularly vulnerable to fluctuations in global raw material prices. In recent years, factors such as supply chain disruptions and geopolitical tensions have driven up the cost of imported baby food products in Morocco.
Moroccan law prohibits the advertising of milk formula, promoting breastfeeding as the preferred option for infant nutrition. In response, milk formula companies are expected to shift their focus towards marketing toddler and speciality milk formulas.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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