Baby food looks set for an ongoing positive performance over the forecast period, supported by baseline demand due to the healthy birth rates in Kazakhstan. The category also still has scope for further growth and development, particularly in line with a strengthening economy which will boost the spending power of local consumers.
Milk formula for older infants, on the other hand, will continue to be somewhat hampered by competition from solid food. Indeed, we note that many parents in Kazakhstan only feed milk formula to their infants when they are very young and tend to wean their children onto solid (or mashed) regular food as soon as possible, for both reasons of economy and the perception that regular food is healthier.
Mare milk from brand Saumal is tipped as one to watch over the forecast period. This comes in the form of powdered milk formula, and it is noted that mare milk is an accepted part of local historic cuisine.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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