Many parents still prefer to breastfeed their babies from birth until they are three to four months old and then switch to milk formula afterwards. However, this is likely to be offset by the fact parents are also shortening the duration that their babies consume milk formula.
In the past, packaged baby porridge was considered a luxury item in Taiwan. Well-known packaged baby porridge brands like NongChunXiang primarily targeted busy and more affluent working parents, selling its products through its own websites or on e-commerce platforms.
According to expert trade interviews, follow-on milk formula products may no longer be available in Taiwan by the end of the forecast period. Since the Taiwanese government started allowing standard milk formula products for infants under one year old in 2012, instead of labelling them for 0-6 months as in the past, most standard milk formula products have indicated they are suitable for 0-12 months.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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