There is a deep difference between urban and rural areas in Vietnam. In urban areas, the birth rate is low, but spending per child is increasing fast.
Parents are more knowledgeable than they used to be because of health education and awareness campaigns, along with deepening internet penetration. As a result, many parents have their own points of view on how to take care of their babies and children, and they no longer have to rely on the opinions of others.
E-commerce is becoming an increasingly important distribution channel for the baby food category. Young generations are familiar with online shopping, and they prefer to go online for information and advice about parenting and products, as well as for the convenience of online shopping.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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