Baby food in Ireland is set for stabilisation in prices over the forecast period, with lowering average prices also supported by the gradual growth of cheaper brands, such as seen from Aldi, further stimulating pricing competition between branded players. However, challenges remain for baby food in Ireland due to low birth rates, alongside rising awareness of breastfeeding.
Ongoing health and wellness trends will boost demand for functional and clean label products in baby food over the forecast period. For example, according to Euromonitor International’s Product Claims and Positioning report on baby food in Ireland, no added sugar remained the most widespread dietary and health label in 2023, at 52.
Nutricia Ireland Ltd (NBO) (Groupe Danone (GBO)) holds a strong lead in baby food in Ireland, approaching half of all company share overall. The player is also particularly strong in milk formula, holding two-thirds of all company share.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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