Travel booking through smartphone apps is expected to become more popular, in line with the fast-moving mobile technology trends. This is supported by the development and popularity of various emerging travel apps alongside websites, with social media channels also promoting and offering travel and tourism products and services.
In line with the fast-moving growth of technology, we are also seeing the increasing use of Artificial Intelligence (AI) tools in online systems, whether to help with searching for specific things, making recommendations, creating advertising based on searches, or acting as a virtual assistant. As consumers use smartphone and computers for many things in their day-to-day lives, such systems are able to build up a “technological footprint-based profile” of the individual user and present them with content about more of the things they like.
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Understand the latest market trends and future growth opportunities for the Booking industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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