As online booking continues to expand due to increased smartphone penetration and digitalisation over the forecast period, online travel intermediaries (OTA platforms) are encountering challenges in diversifying beyond lodging booking, as this digital transformation has also enabled other leisure travel providers to engage directly with consumers.
As the costs associated with travel, including airfare, fuel, and accommodation, are expected to remain high throughout the forecast period, domestic tourists are likely to become increasingly price-conscious and sensitive in their search for the best value for their money. This shift in consumer behaviour reflects a growing trend where travellers prioritise budget-friendly options and seek out deals that enhance their overall travel experience without compromising quality.
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Understand the latest market trends and future growth opportunities for the Booking industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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